---
title: Are You Missing the Signals Your Customers Are Sending?
description: Discover why common banking myths are costing billions—and what FIs can do to stay relevant. Watch the webinar and explore the full report.
---

[Blog | Array ](https://blog.array.com)

# [Are You Missing the Signals Your Customers Are Sending?](https://blog.array.com/are-you-missing-the-signals-your-customers-are-sending)

 Written by [Amelia Chen](https://blog.array.com/author/amelia-chen) | 4/8/25 1:00 PM

##### What if everything you assumed about how consumers perceive your financial institution—versus a fintech—was wrong?

##### In our latest [webinar](https://www2.array.com/webinar/billions-lost-the-cost-of-bankers-myths) with Ron Shevlin from Cornerstone Advisors, we unpacked [*Billions Lost: The Cost of Bankers’ Myths*](https://www2.array.com/whitepapers/bankers-myths-report), a new report that challenges conventional thinking in the banking world. From how consumers view their providers, to what actually deepens relationships post-account opening, this discussion pulled no punches.

##### Here are a few moments you don’t want to miss:

- ##### “Consumers don’t make the mental distinction between a bank, a credit union, a fintech…” – Do your product decisions reflect that?
- ##### Fintechs aren’t disrupting banking—they’re expanding it. Are you treating them like partners or threats?
- ##### If your product isn’t useful or differentiated, no amount of marketing can save it. Branding doesn’t mask broken experiences.
- ##### Financial health tools are table stakes—but the real opportunity is in helping consumers improve financial performance.
- ##### Engagement with credit scores and digital tools isn’t just interaction—it’s intent. And intent signals opportunity.

 

*Disclaimer: Array takes pride in ensuring the information we share is accurate and up-to-date; however, we understand that the information you read may differ from the product(s) and/or service(s) mentioned. We present the product(s) and/or service(s) you read about without warranty. We recommend you review the product and/or services’ terms and conditions before you make a decision. If you encounter inaccurate or outdated information, let us know by writing to:** info@array.com.*

*Editorial Note: This content is the author’s opinion, expression, and/or recommendation(s).*

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