Bobby Matson is the founder and CEO of Payitoff—a fintech company providing embeddable and personalized debt management solutions that helps consumers optimize repayment plans. Payitoff joined forces with Array in November 2024.

When I started Payitoff, it was out of a personal need. My family and I were juggling student loans and other forms of debt, and I quickly realized that navigating repayment options and finding the best path forward was more complex than it needed to be. I set out to build a solution that would help people in similar situations—a solution that didn’t just focus on debt but on empowering people to reach their financial goals.

Over the years, our team at Payitoff has poured our passion into developing tools that make debt management simpler, accessible, and more impactful. We launched with student loan support and soon expanded our platform to encompass a full range of debt management tools. Now, through our partnerships with leading institutions like Earnest, U.S. Bank, and Greenpath, our platform has helped consumers manage over 200,000 loans worth more than $1.5 billion.¹ Our goal was always clear: to provide people with the guidance and flexibility they need to make smart decisions about their debt.

When Array approached us about joining forces, it felt like a natural evolution of our mission. Array shares our belief in the power of seamless, low or no-code solutions that can fit into existing digital platforms without the usual technical hurdles. Together, we’ll bring an even broader range of debt management tools to more financial institutions, fintechs, and digital brands, helping them offer truly transformative financial experiences.

The timing of this partnership is also significant. With student loan payments resuming after a long pause, many borrowers are feeling the impact on their budgets, and some are even seeing these debts affect their credit. For the first time in over four years, servicers have recently started reporting delinquencies on student loans to the credit bureaus. 

With credit scores expected to take a hit with the rise of delinquencies,² we are uniquely positioned to lessen the blow on the financial system. In fact, consumers using our enrollment technology become current in a matter of weeks. 

Array’s extensive reach, paired with our debt guidance tools, means we can help even more consumers find sustainable ways to manage their debt and save thousands³—all with minimal integration effort on the part of financial institutions.

Joining Array also expands our private-label offerings, allowing us to seamlessly integrate with Array’s suite of financial tools like My Credit Manager, Identity Protect, Privacy Protect, and more. Now, financial institutions, fintechs and digital brands will not only be able to help their customers manage debt but also offer them holistic financial support, from credit monitoring to identity protection.

I couldn’t be more thrilled about the opportunity for impact that lies ahead. By combining our expertise with Array’s platform, we’re not just continuing our mission—we’re amplifying it. Together, we’re reshaping the landscape of debt management, empowering individuals to make financial progress in ways that truly matter.

¹ Payitoff Internal Data, 2024
² Americans Face Credit Hit as Student Debt Goes Delinquent Again, Bloomberg, 2024
³ Payitoff Internal Data, 2024

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